studioDNA
Insights, strategy, and business growth consulting. We are human at our core - in a world of AI tools that dilute your brand, generalise your target market, and devalue your product. We are researchers and strategists who execute at the intersection of culture, commerce, and creativity.
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Daniel Peeters
STRATEGY & INSIGHTS
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Nick Lamb
PRODUCT STRATEGY
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Amy Watt
GROWTH STRATEGY




Contact us.
Our work is all about jumping into complicated, confusing, and fascinating subjects to create opportunities for growth. Through a combination of curiosity for humans, empathy for our clients and a commitment to making our work inspiring and useful, you will see outcomes that you may have never expected.